NatalieCopenhagen4x5

Versed in design strategy and creative collaboration.

A San Francisco native and UC Berkeley alumnus, I've always been drawn to how thoughtful technologies can solve problems in ambiguous spaces. As a designer, I bring product thinking and an eye for detail to digital products and systems. As a team member, I bring initiative and a collaborative spirit to all of my work.

Having led and contributed to design efforts across both startup and enterprise teams, I approach every project as part of a larger system—building toward a clear design vision while ensuring each decision supports the bigger picture. I collaborate closely with engineers, product managers, and stakeholders to stay aligned and make sure impactful ideas are carried through to implementation. Above all, I’m always looking for ways to grow, challenge assumptions, and refine my craft.

5 years in industry

Staff Product Designer | Sunrun, 2022
Team lead for Sunrun's suite of customer-facing digital experiences, including system monitoring, e-commerce, and installation tracking.
Product Designer | Sunrun, 2018 - 2022
Over four years, I touched nearly every digital product at Sunrun. Key work included:
  • Creating a dashboard and improving data visualizations used internally to monitor system performance and oversee energy portfolios at scale, all while contributing info visualization components and standards to Sunrun's emerging design system.
  • Redesigning a consultant-led, customer-facing solar and storage system configuration experience to streamline quoting and improve sales consistency.
  • Launching Sunrun's e-commerce pilot with self-checkout for battery retrofits, laying groundwork for future customer acquisition channels.
  • Developing digital tools to support the sales talk track, co-creating with solar consultants through cycles of shadowing, iterative prototyping, and testing.
  • Leading design for a strategic partnership with Ford, using the F-150 Lightning to generate leads for home electrification services.
Product Designer | ResultCare, 2017 - 2018
Design lead for an AI-driven clinical informatics and medical collaboration platform for iOS, Android, and web. Worked directly with physicians and medical experts to validate usability in clinical settings. As a Berkeley SkyDeck startup, early users included 3,200 healthcare providers at UCSF, Stanford, MGH, and 35 other medical institutions nationwide.

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